With over two decades of experience shaping visuals, spaces, and products, New York-based designer and consultant Keith Rizza has crafted a multifaceted career. His work spans creative disciplines, blending photography, fashion, interiors, and ceramics into a cohesive vision defined by meticulous craftsmanship and a deep appreciation for form and material.

Keith began his career as an editorial and commercial photographer, collaborating with prestigious brands like Saks Fifth Avenue and contributing to Blackbook Magazine, an arts and culture publication. Through these early years, he developed a refined eye for lighting and set design, establishing a foundation of visual precision that would carry through his career.

His transition into fashion design at Brooks Brothers led him to work as a menswear designer on the Red Fleece collection, where he brought a modern twist to American classics, including bespoke collections for Takashimaya and United Arrows. Keith’s vision extended beyond design; he worked closely with visual merchandising teams to create engaging in-store displays that highlighted the collection’s contemporary appeal while honoring the brand’s storied heritage.

At Design Within Reach, a MillerKnoll brand, Keith expanded his expertise to retail interiors, where he worked on visual merchandising, luxury home staging, and store design projects across North America, creating cohesive, aspirational environments that translated brand identity into physical spaces. He also collaborated on designing interiors for the Connect Homes design series models, adding his aesthetic to modern living spaces that balance elegance with functionality. His focus on refined aesthetics and seamless customer experiences helped elevate each location into a welcoming and inspiring destination.

Today, Keith’s creative focus has turned to ceramics, where he brings traditional craftsmanship into a modern context. His “Vessel” collection features lamps, tableware, and planters that explore the unique textures and forms of clay. Each piece is carefully handcrafted to evoke the resilience and timeless appeal of the material, creating functional artifacts that feel rooted in history yet entirely of the present.

Alongside his ceramics practice, Keith continues to consult with brands, applying his extensive knowledge of visual storytelling and merchandising to design environments that engage and inspire. His work remains grounded in a commitment to quality, timeless design, and a quiet sophistication that speaks to a broad range of creative expertise.